As a life-long learner, I crave knowledge that broadens my perspective across various fields within the marketing world. Here are some pieces of academic knowledge I acquire on my curious steps in the Marketing world to set base for my forward journey
Professional Certificates
01
Digital marketing analyst
These knowledge from Unilever Team has set a strong foundation for me in the digital marketing realm, from understanding consumer insight, various marketing channels characteristics and how to measure, analyze them through tools like Hubspot, SEMrush, Google Analytic and eventually optimize ROI through every campaign through attribution model, ensuring effective budget allocation
02
IBM Data Analyst
These knowledges across 11 courses provided me exposure to the Data Analytics world and hands-on experience on various areas in that field, ensuring my story is grounded on logical and insightful data. Refining my skills and knowledge for data manipulation, data analysis and data visualization by working through 600+ hours with variety of data sources, project scenarios and technical tools such as Jupyter Notebooks (and programming languages such as Python, Pandas, Numpy, Seaborn, Matplotlib, Scipy...), Relational Database, SQL, Excel, IBM Cognos Analytics
02
Market research
The researching knowledge gained from UCDavis has broadened my horizon on the diverse realm of collecting and interpreting data, from quantitative to qualitative research, how to response to a RFP (request for proposal) and what to do with raw data to make a visually attractive data-driven solution for the stakeholders while convince them through convincing story
03
Innovative mindset
These other-than-skill knowledge provides me with the entrepreneur and strategic planning mindset, it acknowledge me to the indispensable part of business innovation, which is consumers feedback, including showing prototype, minimal viable product, measure current demand for the idea through daily conversation with potential users and that never create a product without the involvement of customers
04
Other relevant knowledge
These knowledge serves as solid base for me to explore the marketing and project management world, including the alignment of brand positioning to its every touchpoint the consumers may encounter, from a billion-dollar campaign to a coat hanger, moreover, process in testing product (concept, technical, prototype) and its launching tactics are also acquired to ensure less risk for failure. Beside that, AI integration tools for project management to increase efficiency is also equipped to free my mind from repeated task and focus on more impactful ones.
