Chapter 03: FIRST EVENT 2024
FIRST EVENT 2024 - MARTRIP stands as one of the impactful marketing events tailored for marketing freshmen, creating a holistic journey from learning to practicing through hands-on business cases. With FIRST EVENT 2024, the event attracts participation from over 300 contenders, engaged 40+ specialized partners, and achieved over 30,000 reach for the event launch.
As the Communication Lead
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Managed Creatio Fanpage and Linkedin
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Led Creative Department to initiate brainstorming phase for concept, taglines, website components and creative posts
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Planned for communication timeline and content pillar​
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Collaborated with Media partners to support media coverage for FIRST EVENT 2024
The (creative) brief
Create concept and tagline based on FIRST EVENT 2024’s keyword:
"Zoom Out"
To capture a clearer and broader picture, a photographer adjusts the focal length to zoom out before framing the biggest frame possible (of marketing within the business world)
Concept
Tagline
THE UNDERGROUND CITY
Just as explorers venture into uncharted territories to broaden their horizons, aspiring marketers embark on a journey to uncover the deeper layers of the marketing world. ‘The Underground City’ represents the vast, dynamic realm of client-side marketing—a place rich with challenges and opportunities, accessible only to the most inquisitive and ambitious.
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Through the lens provided by the FIRST EVENT 2024, they gain the clarity and vision needed to navigate the intricate terrain of business marketing - eventually go closer for their full-stack marketer goal
Every Enquiring Step Reshapes The Forward Journey
/With every steps fueled by curiosity, the explorer’s view of the marketing world becomes sharpened, their mind become open and their route to the "promised land" of success takes clearer shape/
Below are the communication materials for FIRST EVENT 2024 that I - as the Copywriting Lead of the project, have overseen the ideation, scriptwriting, creation of headlines, and crafting of captions for social media posts by members of Creatio's Creative Department Term X.
Teaser
The 4Ps "marketools" for young explorers
The idea: Inspired from the Marketing 4Ps Mix model to create the “marketools package” for the young marketers to “effortlessly” apply into solving marketing challenge
The traffic signs at "proposal" district
The idea: Conceptualize the journey of young marketers in “The Underground City” to a travel day to create traffic signs that aware them about common errors in making proposals