Chapter 02: Creative projects
These projects at Creatio have fostered my creative sense. The experience has enhanced my aesthetic perspective, brainstorming skills and how to execute creatively through connecting the dots
Creative posts
These crafts guide me through the journey from brainstorming concepts, elements to the executing of the copy, where I conceptualize the objects and phenomenons into a more relatable and convincing message to the audience
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The idea: Young marketers usually overwhelm themselves in idea but do not know how to "decrypt" them properly. Thus, Creatio help them realize those common errors, making their idea generating process less "lag"
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Ancient artifacts for marketers
The idea: Inspired by Vietnamese tales, the magical artifact collections believed to be used by the "ancient marketers" to support nowadays young marketers
Creative copy
These experiences show me the flexibility of words with the toolkit of only 26 letters, the beauty of wordplay and rhymes should every copy have to create a bond with the audience
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Welcome Newbies FTU
The idea: The 4/4 poem inspired by Chinese Zodiac to welcome FTU's freshmen and celebrate their boldness, catered by year (The Chicken)
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Tet 2023 - Journey of the cat
The idea: Inspired by the fact that Vietnam is the only country to celebrate Cat year instead of Rabbit year, Creatio tells a story of how The Cat (Mao) earned that label in the tale of zodiac